WorldWide Electric is pleased to announce the addition of Michael Proffitt. Proffitt joined the team as vice president of business development in January 2021. Previously, he was a founding partner, principal, and CEO of Advanced Compliance Solutions, a customer-centric provider of compliance testing and certification services for electronic products. When TÜV SÜD America acquired Advanced Compliance Solutions in 2017, Proffitt became director of service line operations. Earlier in his career, Proffitt spent many years with Siemens and obtained a diverse range of experience in operations and marketing in the industrial controls business unit, OEM Sales, and channel management. A native and current resident of the Atlanta metropolitan area, he earned an MBA in Finance from Georgia State University and a bachelor of arts degree in English from the University of Georgia. 

As vice president of business development, Proffitt is tasked with strengthening WorldWide Electric’s motor controls and specialty products businesses. He will focus on continuing to cultivate the customer-centric approach that has earned and retained WorldWide Electric’s strong and loyal customer base. Proffitt describes WorldWide Electric’s commitment to customer service as being “in the company’s DNA.” He plans to build on that commitment by improving product selection, customer support tools, and sales processes in the motor controls division while also promoting accessibility of technical support services. Proffitt's work will contribute to WorldWide Electric’s objective of consistently exceeding customer expectations to make working with WorldWide Electric easy, convenient, and smart. 

Reflecting on his first few months with WorldWide Electric, he already recognizes the people as the company’s greatest asset. When describing the employee culture, Proffitt said, “The team is completely aligned around a common goal of being the best in our market at delivering solutions to our customers. I am pleasantly surprised at how focused we are on exceeding our customer’s expectations in the area of service. This company is best in class.”